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Social Media

Published on July 1, 2017

Social media, as defined by Wikipedia, are “computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.”

In 2017, social networks are very popular and powerful communication tools. These networks are utilized by billions of people all across the globe. Some of the more popular social media brands are Youtube, Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. Whether you are in support of the way that it is used or not, consider the fact that Twitter is seemingly one of the preferred methods of communication with the world by the 45th President of the United States of America. With all things considered, it would be unwise to underestimate the impact of social media.

The ideal scenario for your brand would be to have a presence on each one of the aforementioned platforms. However, visibility on social media goes well beyond simply setting up an account on a social network. The key is to maintain consistency in branding, relevance, and interaction with others on the platform(s) of your choice. Each network has its strength and weakness. Figuring out where your target audience can be found will be greatly beneficial when deciding where to place your brand. Strategizing ways to get your message across in clever and concise ways is essential on these platforms. Due to the great search engine optimization of these networks, your brand can be easily located by clients and potential clients alike.

The Wrap-Up

Whether your realized it before this article or not, social media is a big deal. Neglecting its potential to help market your brand could cost you many more potential clients than you may think. Establishing your presence on a social network may be just the boost your brand has been waiting for. If you do choose to join a network(s), we again stress the high importance of maintaining consistency in branding in all forms of your marketing efforts. It is our recommendation that every brand should take advantage of this popular means of communication.

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