Meeting your design needs...No Matter What

Online Presence

Published on June 15, 2017

In 2017, whether your brand is about you as an individual or about your business, having an online presence is extremely important. In the age of Do-It-Yourself, with countless website templates availble, it may be tempting to join the cookie-cut bandwagon. However, whether you choose to share a generic website template with others or prefer being unique (utilizing a custom web design), is all a matter of preference. See our article on custom web design vs website template design for a detailed comparison of the two.

Things To Consider

  • Your Preferences (if any)
  • Your Experience
  • Your Time
  • Your Budget
  • Social Media
  • When it comes to taking your brand online, with over 1.2 billion active websites at present (according to, it is essential that you stand out and can be easily identified. Having a compellingly designed website is necessary. Good web design helps to ensure that both your identity and your content reaches the masses in the most efficient way possible.

    Your Preferences

    Do you care about the fine details of a project? Does having a website with “bells and whistles” appeal to you? Do you want to be seen at your best or do you just want to be seen? Does being unique appeal to you or would you prefer to blend in with the crowd? Is doing everything yourself your preferred strategy or are you ok with having someone else assist you? How important is experience to you when taking on a project? Do you embrace new challenges or would you prefer the assistance of a professional?

    Your Experience

    We live in a time where technology is a huge driving force. Nonetheless, not everyone is interested or comfortable going beyond the standard word-processing & web browsing experience. Some in our older generation even have a genuine fear of technology. What works for you may not work for me. Consequently, it may be necessary to ask yourself certain questions. Do enjoy tinkering with things? Are you fairly comfortable and at ease on the computer? How much creative experience do you have?

    Design is art. However, though artistic, design is also done for the benefit of those who view it. How much experience do you have designing/organizing for the benefit of others?

    Your Time

    A wise individual once said, “Time is everything”. How much time do you have to dedicate to the creation of a website? Are there other tasks in your business that need your attention? Have you set a timeframe to establish your presence online? Can you afford the time it takes to establish your online presence on your own?

    Your Budget

    Your budget is an important factor in your decision-making process. For those who are only concerned about their budget, making use of a website template may be the way to go. Using a website template non-exclusively will typically have lower upfront costs, however also come with a few drawbacks.

    If you are looking for a more personal touch to your online presence or have a little more budget to work with, getting a custom website design is your best option. Like a tailor, each web designer has different strengths. The secret is finding a designer or company who you believe will meet your expectations both stylistically and when it comes to your budgetary concerns (if any).

    Social Media

    In addition to having your own website, having an online presence is no longer just about having a website, but it is the ability to engage with your audience in as many ways possible. Social media platforms such as Facebook, Twitter, Instagram, Youtube, Snapchat, etc., are also great ways to interact with existing & potential clients. More on this in our coming “Social Media” article.

    Online Presence Wrap Up

    Your preferences, experience, time, and budget are in many ways linked together. The more you have of one or more, may require more or limit your need for the others. Answering some of the questions in this article should help you to decide how you will setup your main website. Being visible on social media will also help to build your brand amongst the masses. Overall, it our hope that this article has been helpful in your quest to launch your online empire!

    Need help establishing an online presence?! We are here to help! Contact us or request a quote by filling out the form below!

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